When you’re just starting out, most new entrepreneurs think it’s counterproductive to cater to a smaller audience because you will be turning away people that potentially could have become clients. I have an answer for that! When you’re just starting out, or if business is slow, you’re basically starting with nothing to very little. So, what’s the difference? Online businesses …
Build Something That Works
I often wonder how some people planned on making their business work. It seems that online businesses fail to work because they weren’t designed too. Because the entrepreneur did not understand what really makes it work. There are so many online businesses starting up and shutting down every day. It’s just as easy to fail as it is to start. …
Unexpected Company: The Niche Problem | Comp.15
Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …
The risks of being knowingly inconsistent
Anyone can look at the title of this blog and with very little effort, think of some of the rewards of being consistent. But you know what the problem is? It does not matter how well people understand the importance of consistency; most people are KNOWINGLY inconsistent when they shouldn’t be. I think it’s an interesting discussion. Because what most …
Clearing a path to success
If you’ve been grinding away at your business, the idea of a clear path to success seems like a fantasy. All of us seem to run into some kind of obstacle to overcome or problem to solve, and we accept that as part of the deal. Like it’s the price you pay for the life you have chosen. Running your …
How long will you try?
Do you know how long is enough? Long enough to know that the thing you’re creating is going to pay off, or is no longer a wise investment of your energy, time and money? Most of us miscalculate it because as usual we are looking at the data wrong. We look at how many people like, follow or subscribe. We …
The Importance Of Questions
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
Shortcuts & Detours
I think short cuts and detours are two great terms/categories we should consider using more. They are exactly as described and I’m sure there are several things that could easily be filed in either one. Advice we may get from some business coaches might be marketed as a shortcut, but ultimately ends up being a detour. Unfortunately, some of our …
Bring your business up to date | Comp.12
If there is one thing we consistently fail to do, it’s clean up after ourselves. We do our worst maintenance online. Even though it’s really easy to do, we still act like hoarders. I guess partially because it’s not a physical item that doesn’t take up space and also because we are afraid that if we reduce our footprint online …
Are you a voice or a noise
The simple answer is, you’re a voice to the people that want to hear what you have to say and a noise to those who don’t want too. Now, the challenge for every business owner is how do you go from being a noise to a voice in a world where the noise keeps getting louder? What would you do …