Niching In

Niching in to stand out

When you’re just starting out, most new entrepreneurs think it’s counterproductive to cater to a smaller audience because you will be turning away people that potentially could have become clients. I have an answer for that! When you’re just starting out, or if business is slow, you’re basically starting with nothing to very little. So, what’s the difference? Online businesses …

The risks of being knowingly inconsistent

Anyone can look at the title of this blog and with very little effort, think of some of the rewards of being consistent. But you know what the problem is? It does not matter how well people understand the importance of consistency; most people are KNOWINGLY inconsistent when they shouldn’t be. I think it’s an interesting discussion. Because what most …