Below you'll find a list of all posts that have been categorized as “Complimentary Module”
Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …
If you’ve been grinding away at your business, the idea of a clear path to success seems like a fantasy. All of us seem to run into some kind of obstacle to overcome or problem to solve, and we accept that as part of the deal. Like it’s the price you pay for the life you have chosen. Running your …
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
If there is one thing we consistently fail to do, it’s clean up after ourselves. We do our worst maintenance online. Even though it’s really easy to do, we still act like hoarders. I guess partially because it’s not a physical item that doesn’t take up space and also because we are afraid that if we reduce our footprint online …
That’s the question from time to time runs through our minds. WHEN we feel we aren’t getting enough traction or engagement through our social media efforts. There are hundreds of thousands of Pinterest posts with infographics breaking down each social media platform by size, showing you HOW many posts a day or week you should be doing, and at what …
Most are unfortunately. The analogy of the haystack is relevant because the challenge is to the find the needle in the haystack (your customer or client). For the most part we all accept this because almost all the platforms you use to gain attention and add followers work this way. You are trying to get the people who are interested …
Comp.9 Finding Your Word of Mouth People If you had to choose what type of person you wanted to connect with first as a customer or client, you would have to choose a “word of mouth” person. It’s that simple, and the reasons are solid too. Because this type of person is the one you serve best and therefore, they …
That’s right, the list of email addresses that fuel an online business are more valuable now than ever before. Even though having an email list has been around for quite a while. Certainly, long before the social media apps and chat bots. Email lists still remain a necessity for businesses. The reason their value is going up is simple. The …
After years of creating online events and watching quite a few as well, I’ve figured out that the guest speaker is a one of the most important reasons why these events succeed or fail. An event that looks as though everything in place, can in fact be a complete failure. When entrepreneurs create an online event or participate in one, …
Trust is the key component to any transaction, financial or permission based. And building that trust is the first step in creating a relationship with someone who could turn into a paying client. If you don’t have their trust you have nothing to build on. I’m not talking about creating a faux trust just to achieve a sale, I’m referring …
