The risks of being knowingly inconsistent

Anyone can look at the title of this blog and with very little effort, think of some of the rewards of being consistent. But you know what the problem is? It does not matter how well people understand the importance of consistency; most people are KNOWINGLY inconsistent when they shouldn’t be. I think it’s an interesting discussion. Because what most …

Bring your business up to date | Comp.12

If there is one thing we consistently fail to do, it’s clean up after ourselves. We do our worst maintenance online. Even though it’s really easy to do, we still act like hoarders. I guess partially because it’s not a physical item that doesn’t take up space and also because we are afraid that if we reduce our footprint online …

Where, When and How to Post

That’s the question from time to time runs through our minds. WHEN we feel we aren’t getting enough traction or engagement through our social media efforts. There are hundreds of thousands of Pinterest posts with infographics breaking down each social media platform by size, showing you HOW many posts a day or week you should be doing, and at what …

I’m pretty sure you don’t have a content plan

The reason I’m pretty sure is because the majority of people don’t. You’re not alone and it’s not an exclusive club, it’s not that cool either. Most people struggle to create and post consistent content that is on point and brand. They open an account and start posting but then they run out of ideas, or they struggle with only …