Below you'll find a list of all posts that have been categorized as “Email Marketing”
I often wonder how some people planned on making their business work. It seems that online businesses fail to work because they weren’t designed too. Because the entrepreneur did not understand what really makes it work. There are so many online businesses starting up and shutting down every day. It’s just as easy to fail as it is to start. …
Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …
Anyone can look at the title of this blog and with very little effort, think of some of the rewards of being consistent. But you know what the problem is? It does not matter how well people understand the importance of consistency; most people are KNOWINGLY inconsistent when they shouldn’t be. I think it’s an interesting discussion. Because what most …
Do you know how long is enough? Long enough to know that the thing you’re creating is going to pay off, or is no longer a wise investment of your energy, time and money? Most of us miscalculate it because as usual we are looking at the data wrong. We look at how many people like, follow or subscribe. We …
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
I think short cuts and detours are two great terms/categories we should consider using more. They are exactly as described and I’m sure there are several things that could easily be filed in either one. Advice we may get from some business coaches might be marketed as a shortcut, but ultimately ends up being a detour. Unfortunately, some of our …
If there is one thing we consistently fail to do, it’s clean up after ourselves. We do our worst maintenance online. Even though it’s really easy to do, we still act like hoarders. I guess partially because it’s not a physical item that doesn’t take up space and also because we are afraid that if we reduce our footprint online …
Most are unfortunately. The analogy of the haystack is relevant because the challenge is to the find the needle in the haystack (your customer or client). For the most part we all accept this because almost all the platforms you use to gain attention and add followers work this way. You are trying to get the people who are interested …
Comp.9 Finding Your Word of Mouth People If you had to choose what type of person you wanted to connect with first as a customer or client, you would have to choose a “word of mouth” person. It’s that simple, and the reasons are solid too. Because this type of person is the one you serve best and therefore, they …
This was bound to happen. There are a ton of experts out there and whether they are legit or not they have entered the ring and are ready to do business. With so many people starting their entrepreneurial journey by becoming a coach or consultant (the expert), it really muddies the waters as to who is truly a quality expert …
