Below you'll find a list of all posts that have been categorized as “Entrepreneur”
When you’re just starting out, most new entrepreneurs think it’s counterproductive to cater to a smaller audience because you will be turning away people that potentially could have become clients. I have an answer for that! When you’re just starting out, or if business is slow, you’re basically starting with nothing to very little. So, what’s the difference? Online businesses …
Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …
Anyone can look at the title of this blog and with very little effort, think of some of the rewards of being consistent. But you know what the problem is? It does not matter how well people understand the importance of consistency; most people are KNOWINGLY inconsistent when they shouldn’t be. I think it’s an interesting discussion. Because what most …
Do you know how long is enough? Long enough to know that the thing you’re creating is going to pay off, or is no longer a wise investment of your energy, time and money? Most of us miscalculate it because as usual we are looking at the data wrong. We look at how many people like, follow or subscribe. We …
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
If there is one thing we consistently fail to do, it’s clean up after ourselves. We do our worst maintenance online. Even though it’s really easy to do, we still act like hoarders. I guess partially because it’s not a physical item that doesn’t take up space and also because we are afraid that if we reduce our footprint online …
The simple answer is, you’re a voice to the people that want to hear what you have to say and a noise to those who don’t want too. Now, the challenge for every business owner is how do you go from being a noise to a voice in a world where the noise keeps getting louder? What would you do …
It’s not a game but it has been gamed. To some it’s the coolest game they have ever played. They are having fun! The reason I’m saying this is that too many people are playing the game instead of running a real business. Recently I came across an article written by a very experienced marketing professional. They stated that being …
Most are unfortunately. The analogy of the haystack is relevant because the challenge is to the find the needle in the haystack (your customer or client). For the most part we all accept this because almost all the platforms you use to gain attention and add followers work this way. You are trying to get the people who are interested …
The reason I’m pretty sure is because the majority of people don’t. You’re not alone and it’s not an exclusive club, it’s not that cool either. Most people struggle to create and post consistent content that is on point and brand. They open an account and start posting but then they run out of ideas, or they struggle with only …
