Do you know how long is enough? Long enough to know that the thing you’re creating is going to pay off, or is no longer a wise investment of your energy, time and money? Most of us miscalculate it because as usual we are looking at the data wrong. We look at how many people like, follow or subscribe. We …
The Importance Of Questions
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
Shortcuts & Detours
I think short cuts and detours are two great terms/categories we should consider using more. They are exactly as described and I’m sure there are several things that could easily be filed in either one. Advice we may get from some business coaches might be marketed as a shortcut, but ultimately ends up being a detour. Unfortunately, some of our …
Are you a voice or a noise
The simple answer is, you’re a voice to the people that want to hear what you have to say and a noise to those who don’t want too. Now, the challenge for every business owner is how do you go from being a noise to a voice in a world where the noise keeps getting louder? What would you do …
I’m pretty sure you don’t have a content plan
The reason I’m pretty sure is because the majority of people don’t. You’re not alone and it’s not an exclusive club, it’s not that cool either. Most people struggle to create and post consistent content that is on point and brand. They open an account and start posting but then they run out of ideas, or they struggle with only …
Finding Your Word of Mouth People | Comp.9
Comp.9 Finding Your Word of Mouth People If you had to choose what type of person you wanted to connect with first as a customer or client, you would have to choose a “word of mouth” person. It’s that simple, and the reasons are solid too. Because this type of person is the one you serve best and therefore, they …