Below you'll find a list of all posts that have been categorized as “online community”
Do you know how long is enough? Long enough to know that the thing you’re creating is going to pay off, or is no longer a wise investment of your energy, time and money? Most of us miscalculate it because as usual we are looking at the data wrong. We look at how many people like, follow or subscribe. We …
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
I think short cuts and detours are two great terms/categories we should consider using more. They are exactly as described and I’m sure there are several things that could easily be filed in either one. Advice we may get from some business coaches might be marketed as a shortcut, but ultimately ends up being a detour. Unfortunately, some of our …
If there is one thing we consistently fail to do, it’s clean up after ourselves. We do our worst maintenance online. Even though it’s really easy to do, we still act like hoarders. I guess partially because it’s not a physical item that doesn’t take up space and also because we are afraid that if we reduce our footprint online …
The simple answer is, you’re a voice to the people that want to hear what you have to say and a noise to those who don’t want too. Now, the challenge for every business owner is how do you go from being a noise to a voice in a world where the noise keeps getting louder? What would you do …
It’s not a game but it has been gamed. To some it’s the coolest game they have ever played. They are having fun! The reason I’m saying this is that too many people are playing the game instead of running a real business. Recently I came across an article written by a very experienced marketing professional. They stated that being …
