Below you'll find a list of all posts that have been categorized as “Sales”
Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …
Do you know how long is enough? Long enough to know that the thing you’re creating is going to pay off, or is no longer a wise investment of your energy, time and money? Most of us miscalculate it because as usual we are looking at the data wrong. We look at how many people like, follow or subscribe. We …
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
I think short cuts and detours are two great terms/categories we should consider using more. They are exactly as described and I’m sure there are several things that could easily be filed in either one. Advice we may get from some business coaches might be marketed as a shortcut, but ultimately ends up being a detour. Unfortunately, some of our …
The simple answer is, you’re a voice to the people that want to hear what you have to say and a noise to those who don’t want too. Now, the challenge for every business owner is how do you go from being a noise to a voice in a world where the noise keeps getting louder? What would you do …
Most are unfortunately. The analogy of the haystack is relevant because the challenge is to the find the needle in the haystack (your customer or client). For the most part we all accept this because almost all the platforms you use to gain attention and add followers work this way. You are trying to get the people who are interested …
This was bound to happen. There are a ton of experts out there and whether they are legit or not they have entered the ring and are ready to do business. With so many people starting their entrepreneurial journey by becoming a coach or consultant (the expert), it really muddies the waters as to who is truly a quality expert …
Over the weekend I took a tour of a university with my daughter. It was her first pick from all the schools she had gotten offers from. And before any decision can be made, I needed to learn more about it. We spent the day going from one hall to another listening to presentations about the courses, enrolment, facilities and …
Every time we try to expand our reach or grow our businesses it’s totally dependent on the action of our clients and customers. Their choices will decide our successes or our failures. Our clients and customers need to know us enough to trust that we can help them competently and we that add value to their lives. In every piece …
Trust is the key component to any transaction, financial or permission based. And building that trust is the first step in creating a relationship with someone who could turn into a paying client. If you don’t have their trust you have nothing to build on. I’m not talking about creating a faux trust just to achieve a sale, I’m referring …
