Doing The Exceptional Interview | Comp.5

Your interview is likely not the first one the host has done, and it won’t be their last. You could be one of this season’s guests on a podcast, a panelist on a webinar or an expert interview on a summit. No matter what type of interview you do, yours will be a share of the attention the production has garnered. How much of that attention will be up to you. 

Getting interviewed is and honour and a great opportunity, and having some control on how it will flow will go a long way in helping you be the exceptional interview for that production. Being exceptional is more than just showing up and sharing the usual type of intro and answering all the regular questions. If you continually do them the same way each time… you will just blend in. If anyone has seen or heard you speak before, they will know it would save time to just get on with their lives than hear you repeat yourself. And you will surely take a back seat to anyone who steps up and does a stand out interview.

When and if you are asked to do an interview, it’s important that you have some creative control. And when I say that, I mean you should have the opportunity to make it better. How could a host refuse that? If they want to do the same old thing then maybe this interview is a waste of your time and you should look for better opportunities.

Here are 7 ways to help you become the exceptional interview.

  1. Manage how often you do interviews. If you are doing too many, you will fatigue your audience. It’s likely if people see you promoted heavily on several different events in a short amount of time, they will pass on most of the events you participate in, believing that they have already heard what you have to say.
  2. Keep track of your talking points. This will help make sure you don’t repeat the same interview over and over. Of course, you need to stay on message, but you must have a variety of talking points to support that message,
  3. Keep track of the niche or the audience type you’re being interviewed for. It’s important that you talk about your message to the right audience, you’ll hear crickets if it’s the wrong one. Sometimes people reach a little beyond their scope to fill interview spots or get the gig. Don’t overreach, make sure you’re talking to the people who will be most interested in what you have to say.
  4. Work with the host to ask questions you feel are more helpful and specific to the audience, also things that would showcase where you stand out amongst the rest. Make sure they are relatively new or fresh questions. It adds a lot of value if every-time someone hears your interviews they are enlightened and learn something new. This is what will get people to want to see or hear everything you do more often.
  5. Always talk about the very latest things you are doing or offering. Believe it or not, people weirdly do recall what you offered as a free gift or what things you have promoted before. Make sure there is something new (not every time, but updating every 1-2 months is good).
  6. Make sure the picture or sound quality is as good as it can be, if it’s bad, it won’t matter what you say, and it will leave a lasting impression on people if this is a consistent issue with you.
  7. Be in the moment in real time. This is an art. You can’t be a little stunned or shy behind the mic or cam. You need to be present so that when the occasional improvisation happens (and it will happen) you can capitalize on it, instead of it becoming a blunder.

These seven points can transform your interviews from being just a participant to one the best they’ve had. It goes a long way to being asked to return and getting more offers to speak. Even though I gave you the short to the point version, it would be my pleasure to expand or explain any of these points should you have any questions.