When you start doing interviews with guest speakers, particularly with people you don’t know, you believe you know to some degree how well it’s going to work out.
The truth is, most of the time it doesn’t work the way you thought it would.
Don’t get me wrong, #INTERVIEWS WORK! But the if you’re the host or the project manager, hold on to your hats because things can go sideways easily.
Most of the time web based interviews are set up to be mutually beneficial. No money is exchanged, the currencies are usually promotion, content and exposure.
As a host you know exactly what you’re putting into this, just like a fixed cost. You also have goals or targets to reach to make it all seem worthwhile.
For the guest speaker, their investment is time and a willingness to promote on your behalf.
Unfortunately it’s hard to gauge exactly how it’s how it’s going to turn out…. OR IS IT?
If you’re going to be the guest speaker you should be as helpful as you can be to promote the event, after all..YOU’RE IN IT!
But before the process even starts , the host should be able to figure out how much their guest is really going to do. How engaged is their audience. How niched in they are. Even how big their audience is and their professionalism.
There are far too many stories of events that just don’t quite go they way they could’ve and should’ve because the host didn’t do everything they should to select the right guest speakers. AND… The guest speakers just didn’t hold up to their end of the bargain.
The BIG OPPORTUNITY is, when both parties get it right the results are FANTASTIC. And while there are people who think list building is dying off, they are absolutely WRONG. The quality of the host and speakers means more now than ever before. The model isn’t broken, a process is.
Hosts and guest speakers have a chance to get it right. There is so much more to say about this topic and there will be.