Unexpected Company: The Niche Problem | Comp.15

Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …

The Importance Of Questions

Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …

Email lists are going up in value | Comp.8

That’s right, the list of email addresses that fuel an online business are more valuable now than ever before. Even though having an email list has been around for quite a while. Certainly, long before the social media apps and chat bots. Email lists still remain a necessity for businesses.  The reason their value is going up is simple. The …