The risks of being knowingly inconsistent

Anyone can look at the title of this blog and with very little effort, think of some of the rewards of being consistent. But you know what the problem is? It does not matter how well people understand the importance of consistency; most people are KNOWINGLY inconsistent when they shouldn’t be. I think it’s an interesting discussion. Because what most …

The Importance Of Questions

Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …

How Guest Speakers Can Sink Your Project | Comp.7

After years of creating online events and watching quite a few as well, I’ve figured out that the guest speaker is a one of the most important reasons why these events succeed or fail. An event that looks as though everything in place, can in fact be a complete failure.  When entrepreneurs create an online event or participate in one, …