Below you'll find a list of all posts that have been tagged as “email marketing”
Anyone can look at the title of this blog and with very little effort, think of some of the rewards of being consistent. But you know what the problem is? It does not matter how well people understand the importance of consistency; most people are KNOWINGLY inconsistent when they shouldn’t be. I think it’s an interesting discussion. Because what most …
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
I think short cuts and detours are two great terms/categories we should consider using more. They are exactly as described and I’m sure there are several things that could easily be filed in either one. Advice we may get from some business coaches might be marketed as a shortcut, but ultimately ends up being a detour. Unfortunately, some of our …
Most are unfortunately. The analogy of the haystack is relevant because the challenge is to the find the needle in the haystack (your customer or client). For the most part we all accept this because almost all the platforms you use to gain attention and add followers work this way. You are trying to get the people who are interested …
Comp.9 Finding Your Word of Mouth People If you had to choose what type of person you wanted to connect with first as a customer or client, you would have to choose a “word of mouth” person. It’s that simple, and the reasons are solid too. Because this type of person is the one you serve best and therefore, they …
This was bound to happen. There are a ton of experts out there and whether they are legit or not they have entered the ring and are ready to do business. With so many people starting their entrepreneurial journey by becoming a coach or consultant (the expert), it really muddies the waters as to who is truly a quality expert …
After years of creating online events and watching quite a few as well, I’ve figured out that the guest speaker is a one of the most important reasons why these events succeed or fail. An event that looks as though everything in place, can in fact be a complete failure. When entrepreneurs create an online event or participate in one, …
Take a look at any businesses financial books and you will likely find a section that lists out the company’s assets and their current value, and what you’ll find is that the list of assets are almost always depreciating (unless it’s real estate). But when you are an online business and you are using the digital world to reach new …
As a business owner trying to grow your business you are undoubtedly working with permissions. Those permissions come in the form of every allowed or expected communication you have with your clients or potential clients. If a telemarketer asks a person to participate in a survey and they say yes, that’s a permission. If a person stops in front of …
