Unexpected Company: The Niche Problem | Comp.15

Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …

The risks of being knowingly inconsistent

Anyone can look at the title of this blog and with very little effort, think of some of the rewards of being consistent. But you know what the problem is? It does not matter how well people understand the importance of consistency; most people are KNOWINGLY inconsistent when they shouldn’t be. I think it’s an interesting discussion. Because what most …

Email lists are going up in value | Comp.8

That’s right, the list of email addresses that fuel an online business are more valuable now than ever before. Even though having an email list has been around for quite a while. Certainly, long before the social media apps and chat bots. Email lists still remain a necessity for businesses.  The reason their value is going up is simple. The …

How Guest Speakers Can Sink Your Project | Comp.7

After years of creating online events and watching quite a few as well, I’ve figured out that the guest speaker is a one of the most important reasons why these events succeed or fail. An event that looks as though everything in place, can in fact be a complete failure.  When entrepreneurs create an online event or participate in one, …