Niching In

Niching in to stand out

When you’re just starting out, most new entrepreneurs think it’s counterproductive to cater to a smaller audience because you will be turning away people that potentially could have become clients. I have an answer for that! When you’re just starting out, or if business is slow, you’re basically starting with nothing to very little. So, what’s the difference? Online businesses …

Unexpected Company: The Niche Problem | Comp.15

Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …

The Importance Of Questions

Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …

Bring your business up to date | Comp.12

If there is one thing we consistently fail to do, it’s clean up after ourselves. We do our worst maintenance online. Even though it’s really easy to do, we still act like hoarders. I guess partially because it’s not a physical item that doesn’t take up space and also because we are afraid that if we reduce our footprint online …

Where, When and How to Post

That’s the question from time to time runs through our minds. WHEN we feel we aren’t getting enough traction or engagement through our social media efforts. There are hundreds of thousands of Pinterest posts with infographics breaking down each social media platform by size, showing you HOW many posts a day or week you should be doing, and at what …

I’m pretty sure you don’t have a content plan

The reason I’m pretty sure is because the majority of people don’t. You’re not alone and it’s not an exclusive club, it’s not that cool either. Most people struggle to create and post consistent content that is on point and brand. They open an account and start posting but then they run out of ideas, or they struggle with only …