Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …
How long will you try?
Do you know how long is enough? Long enough to know that the thing you’re creating is going to pay off, or is no longer a wise investment of your energy, time and money? Most of us miscalculate it because as usual we are looking at the data wrong. We look at how many people like, follow or subscribe. We …
The Importance Of Questions
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
Becoming A Trusted Source | Comp.6
Trust is the key component to any transaction, financial or permission based. And building that trust is the first step in creating a relationship with someone who could turn into a paying client. If you don’t have their trust you have nothing to build on. I’m not talking about creating a faux trust just to achieve a sale, I’m referring …
Hit the reset button for sales success
I used to be a marketing manager in a large corporation that employed road marketing reps and sales people as part of their sales strategy. I already had a lot of sales experience prior to working for this company and I applied everything I could to rise throughs ranks and eventually become the marketing manager. It wasn’t easy, but when …