A.I. is going to force you to niche in

Don’t worry, there isn’t going to be an uprising, and Skynet isn’t going to eat your lunch either. However, when you consider how A.I. operates, it’s going to run circles around you when it comes to volume of content creation, S.E.O. optimization, and Speed.You do have A.I. at your disposal to help you, but so does everyone else. The bigger concern is the evolution of A.I. and what it will be able to do without instruction.

Your business is meant for a specific market segment, your niche. When you create content for your specific niche, you are striving to accurately message your potential audience about your business, products, and services. It’s now possible for you to use A.I. to help you write that content, and to be fair it’s pretty good. And it will strive to be better automatically.

Once it understands thoroughly exactly how to optimize its written work to increase engagement, it will be hard to beat. It will meet every guideline needed for perfect S.E.O. and therefore it will rank far higher that most in search. This will push everyone down in the rankings and our content will seem irrelevant by comparison. It will be able to optimize specifically for search queries and produce content specific to new queries. Now, you might wonder why I’m saying it like it will start doing it on its own. Not at all. Every piece of technology created at some point needs us to do something in order for it to go and do its thing.

I call it passing the baton.

You have to put bread in your toaster and push down the lever. That is when your toaster takes over. It will toast your bread to the level you selected and then pop it back up when it’s done.

You will set your alarm clock and then it will sound at the time you set it for. It will continue to do so until you take back the baton and press stop or snooze.

Your car may have self-driving features and you pass the baton when you start the car, enter a destination, choose the self-drive option to let it take over.

There is an evolution in all of this, gradually the baton gets passed earlier. Because the self-driving example demonstrates how much more capable our technology is becoming. And this is what’s happening with A.I. The baton is being passed earlier.

Early enough to manage its own niche content website for the sole purpose of generating affiliate income and ad revenue.

And should one of those sites be on the same topic as your market segment. You might well have your work cut out for you. And it won’t be a few systems doing this. You know how this works. There will be many, and they will start competing against each other, while you become an afterthought. Yes, it sounds dark. And it is. I warned you thusly.

But there one glaring problem for A.I. It will never be able to niche in as well as you because it’s not you. Even if someone was using A.I. to beat you in your own niche, you still have options and the tools to succeed. It’s our uniqueness that attracts or repels people. Our businesses brand Identity works the same way too. When you look at it that way, the table gets turned on A.I.

People are trying to impersonate others, but to date none have totally succeeded. Sure, they did some damage but eventually it gets figured out. When it comes to brand identity, it doesn’t matter how fast and capable A.I. is, humans decide on brand. That baton will not be handed off. How people feel about your brand will only be determined by people, and it will be on their timeline not in nano seconds by a computer. As we all know, it takes time. You win people over, one by one.

This is how A.I. will force you to niche in.

You will have to truly understand your ideal customers and clients within your very specific niche market, and you will need to understand your very unique ability to serve them. The more specific the better.

I’ve been preaching about niching in for a long time. Encountered a lot of people that just don’t think it’s a serious matter, even before artificial intelligence stepped into the ring. Well, times up. You don’t have a choice anymore. Technology has leveled up on written work and how to target people’s attention. This means you have to level up to and start dealing in precision and quality when it comes to you marketing efforts. I’ll get talk about that in another post.

Precise enough to deliver a message that A.I. can’t back up and in a quality that A.I. hasn’t been able to learn yet. You have become the biggest differentiator. Now you need to explore it to its full potential.