Some of you might enjoy unexpected company, but it’s likely you don’t. These days uninvited guests are considered to be intrusive most of the time. But the kind I’m referring too can make growing your business a real struggle. The root cause of all of this of course is the niche you do business in. Even though we are trying …
The Importance Of Questions
Have you ever noticed that most of the time we ask people if they can relate to a situation we are describing in order to gain their attention? Yes? Good, I just demonstrated it perfectly! In most copy or advertisements you can see the questions being asked of the consumer, “Do you suffer from (blank)?” and “Why are you paying …
You’re going to get to know them really well
Every time we try to expand our reach or grow our businesses it’s totally dependent on the action of our clients and customers. Their choices will decide our successes or our failures. Our clients and customers need to know us enough to trust that we can help them competently and we that add value to their lives. In every piece …